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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
By
Robyn Blakeman and
Margo Berman
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Bibliographic Detail
Publisher
Rowman & Littlefield Pub Inc
Publication date
July 30, 2009
Pages
240
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780742555518
ISBN-10
0742555518
Dimensions
0.50 by 6 by 8.75 in.
Weight
0.90 lbs.
Original list price
$36.00
Amazon.com says people who bought this book also bought:
Exploring Marketing Research | The Blueprint for Strategic Advertising | The Copywriter's Toolkit | Designing for Print | Exploring Marketing Research | Street-smart Advertising | Street-Smart Advertising | Public Relations Writing | Public Relations Writing
Exploring Marketing Research | The Blueprint for Strategic Advertising | The Copywriter's Toolkit | Designing for Print | Exploring Marketing Research | Street-smart Advertising | Street-Smart Advertising | Public Relations Writing | Public Relations Writing
Summaries and Reviews
Amazon.com description: Product Description: Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Editions
Hardcover
from Rowman & Littlefield Pub Inc (July 30, 2009)
9780742555501 | details & prices | 240 pages | 6.25 × 9.00 × 0.75 in. | 1.15 lbs | List price $88.00
About: Catch an inside look at the advertising creative process.
About: Catch an inside look at the advertising creative process.
Paperback
The price comparison is for this edition
from Rowman & Littlefield Pub Inc (July 30, 2009)
9780742555518 | details & prices | 240 pages | 6.00 × 8.75 × 0.50 in. | 0.90 lbs | List price $36.00
About: Catch an inside look at the advertising creative process.
About: Catch an inside look at the advertising creative process.
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