search for books and compare prices
cover image
Branded: The Buying and Selling of Teenagers
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover | Paperback
Bibliographic Detail
Publisher Basic Books
Publication date February 18, 2004
Pages 256
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780738208626
ISBN-10 0738208620
Dimensions 0.50 by 4.75 by 8.25 in.
Weight 0.65 lbs.
Original list price $15.95
Summaries and Reviews
Summary
A thought-provoking expos$ of the dark side of marketing to teenagers looks at the underhanded advertising initiatives targeting teens, the reduction of teens to their lowest common denominator, and the consequences of such tactics in terms of youth creativity, individuality, and more. Reprint. 35,000 first printing.
Amazon.com description: Product Description:
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.


Editions
Hardcover
Book cover for 9780738206646
 
from Perseus Books Group (December 1, 2002)
9780738206646 | details & prices | 256 pages | 6.25 × 9.25 × 1.00 in. | 1.05 lbs | List price $25.00
About: An expose of the dark side of marketing to teenagers looks at the underhanded advertising initiatives targeting teens, the reduction of teens to their lowest common denominator, and the consequences of such tactics.
from Perseus Books Group (December 1, 2002)
9789990037142 | details & prices | List price $0.02
Paperback
Book cover for 9780738208626
 
The price comparison is for this edition
Reprint edition from Basic Books (February 18, 2004)
9780738208626 | details & prices | 256 pages | 4.75 × 8.25 × 0.50 in. | 0.65 lbs | List price $15.95
About: An expose of the dark side of marketing to teenagers looks at the underhanded advertising initiatives targeting teens, the reduction of teens to their lowest common denominator, and the consequences of such tactics.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.