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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
By
Scott Bedbury and
Stephen Fenichell
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Bibliographic Detail
Publisher
Viking Pr
Publication date
March 1, 2002
Pages
220
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780670030767
ISBN-10
0670030767
Dimensions
0.75 by 6.75 by 10 in.
Weight
1.05 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$24.95
§As reported by publisher
Summaries and Reviews
Summary
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.
(view table of contents)Editions
Hardcover
The price comparison is for this edition
from Viking Pr (March 1, 2002)
9780670030767 | details & prices | 220 pages | 6.75 × 10.00 × 0.75 in. | 1.05 lbs | List price $24.95
About: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
About: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
Paperback
Reprint edition from Penguin USA (March 1, 2003)
9780142001905 | details & prices | 240 pages | 5.25 × 8.00 × 0.50 in. | 0.50 lbs | List price $16.00
About: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
About: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
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