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Everyday Fashions of the Forties As Pictured in Sears Catalogs
By Joanne Olian (editor)
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Dover Pubns
Publication date January 31, 1992
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780486269184
ISBN-10 0486269183
Dimensions 0.50 by 9 by 12 in.
Weight 1.50 lbs.
Original list price $15.95
Summaries and Reviews
Amazon.com description: Product Description:

Few publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era.
Over 120 large-format pages have been carefully reprinted on high-quality glossy stock. They reveal in sharp detail the broad range of clothing fashions available during a period when wartime gasoline rationing made mail-order shopping reach new heights of popularity.
Hundreds of accurately detailed drawings depict articles of clothing and personal accessories, including hats, overcoats, shoes, dresses, sportswear, undergarments, neckties, and more. Styles for children range from play clothes to "Sunday best." Men's clothing reflects the conservativism in male fashions during the period. Women's wear ranges from slacks, newly popular with women in the workforce, to dresses with plenty of "Oomph."
Here is a richly revealing document that historians of costume and readers interested in fashion, social history, and Americana will find endlessly fascinating. JoAnne Olian, curator of the Costume Collection at the Museum of the City of New York, has written an introduction that appraises the fashions of the 1940s and the many ways in which they reflected the times.



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Paperback
Book cover for 9780486269184
 
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from Dover Pubns (January 31, 1992)
9780486269184 | details & prices | 9.00 × 12.00 × 0.50 in. | 1.50 lbs | List price $15.95
About: Few publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream.

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