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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confe
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
October 1, 1990
Pages
275
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780471527091
ISBN-10
0471527092
Dimensions
0.75 by 7.25 by 10 in.
Weight
1.15 lbs.
Original list price
$53.00
Amazon.com says people who bought this book also bought:
Start Your Own Seminar Production Business | How to Run Seminars and Workshops | How To Run Seminars And Workshops | The Ultimate Training Workshop Handbook | The Complete Guide to Running Successful Workshops & Seminars | Getting Started in Speaking, Training, or Seminar Consulting | The Big Book of Presentation Games | Marketing and Promoting your Seminars for Maximum Profit | How to Make It Big in the Seminar Business
Start Your Own Seminar Production Business | How to Run Seminars and Workshops | How To Run Seminars And Workshops | The Ultimate Training Workshop Handbook | The Complete Guide to Running Successful Workshops & Seminars | Getting Started in Speaking, Training, or Seminar Consulting | The Big Book of Presentation Games | Marketing and Promoting your Seminars for Maximum Profit | How to Make It Big in the Seminar Business
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminar for about $1,000 or less
* How to develop a dynamic program and effective program materials
* How to create a powerful, registration producing marketing strategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketing to increase sales
* How to evaluate and choose where and when to conduct your seminar or workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximum registrations/profitability
* How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
* How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
* How to select a marketable subject and test market any seminar for about $1,000 or less
* How to develop a dynamic program and effective program materials
* How to create a powerful, registration producing marketing strategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketing to increase sales
* How to evaluate and choose where and when to conduct your seminar or workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximum registrations/profitability
* How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
* How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Editions
Hardcover
from John Wiley & Sons Inc (November 1, 1990)
9780471527084 | details & prices | 7.50 × 10.25 × 1.00 in. | 1.60 lbs | List price $165.00
Paperback
The price comparison is for this edition
from John Wiley & Sons Inc (October 1, 1990)
9780471527091 | details & prices | 275 pages | 7.25 × 10.00 × 0.75 in. | 1.15 lbs | List price $53.00
About: A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more!
About: A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more!
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