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Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard
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Jump down to see edition details for: Hardcover | Miscellaneous
Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date February 7, 2003
Pages 304
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780471267652
ISBN-10 0471267651
Dimensions 1 by 6.25 by 9.50 in.
Weight 1.20 lbs.
Availability§ Out of Print
Original list price $40.00
§As reported by publisher
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Summaries and Reviews
Summary
Follows the efforts of Hewlett-Packard to reclaim past successes, noting how the company fell on hard times, Carly Fiorina's ascent to CEO, and the company's backlash against her controversial tactics, which included the purchase of rival Compaq Computer. 75,000 first printing. $100,000 ad/promo. (view table of contents)
Editions
Hardcover
Book cover for 9780471267652
 
The price comparison is for this edition
from John Wiley & Sons Inc (February 7, 2003)
9780471267652 | details & prices | 304 pages | 6.25 × 9.50 × 1.00 in. | 1.20 lbs | List price $40.00
About: Chronicles the tumultuous period at Hewlett-Packard when newly-hired CEO Carly Fiorina initiated controversial changes against the 'HP Way', the biggest of which was a merger with Compaq.
Miscellaneous
Book cover for 9780471465041
 
from John Wiley & Sons Inc (July 21, 2003); titled "Backfire: Carly Fiorinas High-Stakes Battle for the Soul of Hewlett-Packard"
9780471465041 | details & prices | 296 pages | List price $32.50
About: Follows the efforts of Hewlett-Packard to reclaim past successes, noting how the company fell on hard times, Carly Fiorina's ascent to CEO, and the company's backlash against her controversial tactics, which included the purchase of rival Compaq Computer.

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