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The Creative Economy: How People Make Money from Ideas
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Bibliographic Detail
Publisher Trafalgar Square
Publication date November 13, 2013
Pages 280
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780141977034
ISBN-10 0141977035
Dimensions 0.75 by 5.25 by 8 in.
Weight 0.50 lbs.
Original list price $19.95
Summaries and Reviews description: Product Description:
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.

Book cover for 9780141977034
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2 edition from Trafalgar Square (November 13, 2013); titled "The Creative Economy: How People Make Money from Ideas"
9780141977034 | details & prices | 280 pages | 5.25 × 8.00 × 0.75 in. | 0.50 lbs | List price $19.95
About: Creativity is the fastest growing business in the world.

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