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Tested Advertising Methods
By Fred E. Hahn and John Caples
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Bibliographic Detail
Publisher Prentice Hall Ptr
Publication date July 1, 1998
Pages 304
Binding Paperback
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9780130957016
ISBN-10 0130957011
Dimensions 0.75 by 8.75 by 6 in.
Weight 1.10 lbs.
Original list price $15.95
Summaries and Reviews
Editions
Hardcover
Book cover for 9780132446099
 
With Fred E. Hahn | 5 sub edition from Prentice Hall Direct (March 1, 1997)
9780132446099 | details & prices | 278 pages | 6.25 × 9.50 × 1.25 in. | 1.50 lbs | List price $42.00
Paperback
Book cover for 9780130957016 Book cover for 9780139068911
 
The price comparison is for this edition
With Fred E. Hahn | 5th edition from Prentice Hall Ptr (July 1, 1998)
9780130957016 | details & prices | 304 pages | 8.75 × 6.00 × 0.75 in. | 1.10 lbs | List price $15.95
With Frank Eugene Beaver | 4th rev edition from Prentice Hall Direct (June 1, 1980)
9780139068911 | details & prices | 5.25 × 8.25 × 1.00 in. | 0.90 lbs | List price $10.95
This edition also contains Dictionary of Film Terms: The Aesthetic Companion To Film Art
About: Examines techniques for producing effective headlines, layouts, illustrations, sales appeals, copy, first paragraphs and small ads and explains methods of evaluating advertising

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