Amazon.com description: Product Description: This interesting and thoughtful book explains and evaluates schools in relation to modern technology, prevailing social conditions, and political demands, treating public relations as an integral part of school administration. Real-life case studies and the most current thinking in this field provide readers with the issues and challenges at work in the educational sector today. Individual chapters convey the roles of public relations in the educational arena. Topics covered in the readings provided include: contemporary conditions, publlic relations in districts and schools, and administrator responsibilities. An excellent collection of readings for those involved in education; especially administrators that deal with the community at large.