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Product Description: This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires. Radically re-evaluating the notion of pleasure and arguing for a deep societal change, it shows the way to a new humanist culture...read more

Paperback:

9783838209609 | Ibidem-Verlag Haunschild/Schoen gbr, November 15, 2016, cover price $38.00 | About this edition: This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires.

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