9780471267720 | John Wiley & Sons Inc, May 21, 2003, cover price $38.00

9780471480860 | John Wiley & Sons Inc, July 21, 2006, cover price $29.95

9781591840541 | Portfolio, October 14, 2004, cover price $24.95 | About this edition: A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize marketing strategies, improve growth, and retool one's business in order to improve the chance for success.

9780471225812 | John Wiley & Sons Inc, September 17, 2002, cover price $44.95 | About this edition: The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment.

9780471429661 | Reprint edition (John Wiley & Sons Inc, December 9, 2003), cover price $23.00 | About this edition: The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment.

9780471432715 | John Wiley & Sons Inc, November 14, 2002, cover price $32.50 | About this edition: The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment.

9780887309861 | 1 edition (Harperbusiness, April 1, 1999), cover price $27.50 | About this edition: Explains the purpose of marketing, criticizes conventional thinking, and argues that all marketing campaigns should be judged on sales results

9780887309830 | Reprint edition (Harperbusiness, November 1, 2000), cover price $15.99 | About this edition: A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales.

9780694521388, titled "End of Marketing As We Know It" | Abridged edition (Harperaudio, May 1, 1999), cover price $18.00 | About this edition: Offers insights into a new age in world marketing, showing how trends will not follow commonly expected paths, and giving advice on how to anticipate and take advantage of the coming changes.

9780066620602 | Harpercollins, October 1, 2000, cover price $27.00 | About this edition: Argues the ineffectiveness of Internet marketing techniques that fail to close a sale online; suggests e-marketing strategies that enable more focused practices; and identifies the '10 commandments of building bandwidth.

9780694524105 | Abridged edition (Harperbusiness, October 1, 2000), cover price $18.00 | About this edition: Now, the world's most famous marketer, Sergio Zyman, and his partner, Scott Miller, present a brilliant and irascible take on e-marketing as it really is, and how it's supposed to be.

9788475777641 | Juan Granica S A, December 1, 1999, cover price $22.00