search for books and compare prices
Tables of Contents for The End of Marketing As We Know It
Chapter/Section Title
Page #
Page Count
Acknowledgments
ix
Introduction to the Paperback
xi
Preface
xv
PART 1: MARKETING IS NO MYSTERY
Introduction: Smashing the Black Box
3
8
Why Have Marketing? To Make Money
11
18
Without Strategies, You Aren't Going Anywhere
29
14
Marketing Is Science
43
24
PART 2: HOW TO SELL THE MOST STUFF AND MAKE THE MOST MONEY
Positioning Is a Two-Way Street
67
28
What Do Bill Clinton, Princess Di, and Ramadan Have to Do with Selling Stuff?
95
22
What Jerry Seinfeld Can Teach You About Marketing
117
18
Fish Where the Fish Are
135
22
Don't Stop Thinking about Tomorrow
157
20
PART 3: WITH WHOSE ARMY?
Don't Count People---Count Results
177
28
I Like Ad Agencies---And Some of Them Even Like Me
205
32
Conclusion: Traditional Marketing is Not Dying---It's Dead
229
8
Index
237
10
About the Author
247