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C P G 101: Strategies to Get Your Consumer Product to Market
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Product Description: Based on the Process of Illumination strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company...read more
By David Towner
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Paperback:

9781936374274 | Addicus Books, September 1, 2011, cover price $14.95 | About this edition: Based on the Process of Illumination strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company.

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