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By
David Towner
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Addicus Books
Publication date
September 1, 2011
Pages
91
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781936374274
ISBN-10
1936374277
Dimensions
0.25 by 5.75 by 8.50 in.
Weight
0.32 lbs.
Availability§
Out of Print
Original list price
$14.95
Subjects
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Based on the Process of Illumination strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company. This A to Z guide to understanding the world of CPG details how products transform from concept to viable brand. In addition to discussing the importance of defining company objectives, conducting brand analysis, and creating brand identity, the reference examines topics such as classifications of packaged goods, distribution channels, marketing and sales strategies, and when to enlist the help of third parties.
Editions
Paperback
The price comparison is for this edition
from Addicus Books (September 1, 2011)
9781936374274 | details & prices | 91 pages | 5.75 × 8.50 × 0.25 in. | 0.32 lbs | List price $14.95
About: Based on the Process of Illumination strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company.
About: Based on the Process of Illumination strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company.
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