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Capturing, Analyzing, and Managing Word-of-mouth in the Digital Marketplace
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Product Description: With the growth of information technologyand the Internet in particularmany new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content...read more
By Avinash Panwar (editor)
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Hardcover:

9781466694491 | Business Science Reference, August 28, 2015, cover price $200.00 | About this edition: With the growth of information technologyand the Internet in particularmany new communication channels and platforms have emerged.

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