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Capturing, Analyzing, and Managing Word-of-mouth in the Digital Marketplace
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Hardcover
With Sumangla Rathore (other contributor) |
from Business Science Reference (August 28, 2015)
9781466694491 | details & prices | 309 pages | 8.50 × 11.00 × 1.00 in. | 2.30 lbs | List price $200.00
About: With the growth of information technologyand the Internet in particularmany new communication channels and platforms have emerged.
About: With the growth of information technologyand the Internet in particularmany new communication channels and platforms have emerged.