Product Description: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.• "Promise meters" with which to evaluate candidate campaign promises and marketing strategies• Charts and tables that summarize information about political marketing, including presidential campaign slogans, political fundraising regulations, and results• Sidebars highlighting campaign quotes and calling out key points • Enlightening, chapter-by-chapter summaries of lessons learned to empower voters to resist political campaign marketing manipulatio...read more