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Branding the Candidate: Marketing Strategies to Win Your Vote
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Hardcover
With Don E. Schultz (other contributor), Lisa Spiller |
from Praeger Pub Text (July 15, 2011)
9780313394041 | details & prices | 209 pages | 6.50 × 9.50 × 0.75 in. | 1.15 lbs | List price $49.00
About: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.
About: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.