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By
Simon Mainwaring and
John Lee (narrator)
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Bibliographic Detail
Publisher
Tantor Media Inc
Publication date
August 30, 2011
Binding
CD/Spoken Word
Edition
Mp3 una
Book category
Adult Non-Fiction
ISBN-13
9781452653853
ISBN-10
1452653852
Dimensions
0.75 by 5.50 by 8 in.
Weight
0.25 lbs.
Original list price
$24.99
Other format details
audio
Summaries and Reviews
Amazon.com description: Product Description: A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
Editions
Hardcover
1 edition from St Martins Pr (June 7, 2011)
9780230110267 | details & prices | 250 pages | 6.50 × 9.50 × 1.00 in. | 0.90 lbs | List price $26.00
About: A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
About: A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
Paperback
Reprint edition from Griffin (October 16, 2012)
9780230341630 | details & prices | 250 pages | 6.25 × 9.25 × 0.75 in. | 0.62 lbs | List price $17.99
About: Named Strategy + Business best marketing book of 2011Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good.
About: Named Strategy + Business best marketing book of 2011Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good.
CD/Spoken Word
The price comparison is for this edition
With John Lee (other contributor) |
Mp3 una edition from Tantor Media Inc (August 30, 2011); titled "We First: How Brands & Consumers Use Social Media to Build a Better World"
9781452653853 | details & prices | 5.50 × 8.00 × 0.75 in. | 0.25 lbs | List price $24.99
About: A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
About: A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
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