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Contagious: Why Things Catch on
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Bibliographic Detail
Publisher Simon & Schuster
Publication date May 3, 2016
Pages 244
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9781451686586
ISBN-10 1451686587
Dimensions 0.50 by 5.25 by 8.25 in.
Weight 0.50 lbs.
Original list price $16.00
Summaries and Reviews
Amazon.com description: Product Description: The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Editions
Hardcover
Book cover for 9781451686579 Book cover for 9781476776682
 
Sgd ltd edition from Simon & Schuster (December 17, 2013)
9781476776682 | details & prices | 244 pages | 5.50 × 8.75 × 1.00 in. | 0.75 lbs | List price $100.00
About: New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular?
from Simon & Schuster (March 5, 2013)
9781451686579 | details & prices | 244 pages | 5.75 × 9.00 × 0.75 in. | 0.78 lbs | List price $26.00
About: New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular?
Paperback
Book cover for 9781451686586
 
The price comparison is for this edition
Reprint edition from Simon & Schuster (May 3, 2016)
9781451686586 | details & prices | 244 pages | 5.25 × 8.25 × 0.50 in. | 0.50 lbs | List price $16.00
About: The New York Times bestseller that explains why certain products and ideas become popular.
CD/Spoken Word
With Keith Nobbs (other contributor) | Unabridged edition from Simon & Schuster (March 5, 2013)
9781442359376 | details & prices | 5.25 × 6.00 × 0.75 in. | 0.34 lbs | List price $29.99

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