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BUSINESS & ECONOMICS / Consumer Behavior matches 826 work(s)
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Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it.In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00 | About this edition: Has a commercial ever brought you to tears?

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

Hardcover:

9780857024121 | Sage Pubns Ltd, January 20, 2018, cover price $140.00

Paperback:

9780857024138 | Sage Pubns Ltd, January 13, 2018, cover price $56.00

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Product Description: Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands...read more

Hardcover:

9781473629226 | Hodder & Stoughton, March 10, 2016, cover price $30.20
9781250080684 | St Martins Pr, February 23, 2016, cover price $25.99 | About this edition: Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Paperback:

9781250118011 | Reprint edition (Picador USA, February 14, 2017), cover price $16.00 | About this edition: Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes.

CD/Spoken Word:

9781522635185 | Mp3 una edition (Audible Studios on Brilliance audio, March 15, 2016), cover price $9.99 | About this edition: Named one of the "Most Important Books of 2016" by Inc.

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Product Description: Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love...read more

Hardcover:

9781633692077 | Harvard Business School Pr, December 6, 2016, cover price $30.00 | About this edition: Pork dorks.

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Product Description: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up...read more

Hardcover:

9780062415691 | Harperbusiness, November 29, 2016, cover price $29.99 | About this edition: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.

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Product Description: With the crisis of the global capitalist economy the topic of global culture is regaining its importance and needs to be revisited from both theoretical and practical standpoints. How do we make sense of this rapid flow of global consumer culture across national borders? Taking an interdisciplinary approach, this volume examines the way cultures/individuals oppose, resist and re-center globalization...read more
By Marina Vujnovic (editor)

Hardcover:

9789004272828 | Brill Academic Pub, November 13, 2015, cover price $175.00 | About this edition: With the crisis of the global capitalist economy the topic of global culture is regaining its importance and needs to be revisited from both theoretical and practical standpoints.

Paperback:

9781608467112 | Reprint edition (Haymarket Books, November 15, 2016), cover price $28.00 | About this edition: With the crisis of the global capitalist economy the topic of global culture is regaining its importance and needs to be revisited from both theoretical and practical standpoints.

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Product Description: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool...read more

Paperback:

9781944869007 | Or Books Llc, September 13, 2016, cover price $17.95 | About this edition: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not.

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Product Description: Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life...read more

Hardcover:

9781138667433 | Psychology Pr, October 25, 2016, cover price $160.00 | About this edition: Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us.

Paperback:

9781138655393 | Psychology Pr, October 25, 2016, cover price $54.95 | About this edition: Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us.

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Product Description: Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health care—and how you, too, can get the best care for your money.Frank Lalli, the former editor of Money and George magazines, has devoted his career to getting to the bottom of a good story...read more

Hardcover:

9781501132865 | Touchstone Books, September 20, 2016, cover price $19.99 | About this edition: Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health care—and how you, too, can get the best care for your money.

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Product Description: The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered...read more

CD/Spoken Word:

9781508223191 | Unabridged edition (Simon & Schuster, September 6, 2016), cover price $29.99 | About this edition: The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

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Product Description: *NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER *Financial Times Best Business Books of 2016 *Inc.com’s Best Sales and Marketing Book of 2016 The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered...read more

Hardcover:

9781501109799 | Simon & Schuster, September 6, 2016, cover price $28.00 | About this edition: *NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER *Financial Times Best Business Books of 2016 *Inc.

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Product Description: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy...read more
By Norazah Mohd Suki (editor)

Hardcover:

9781522507468 | Business Science Reference, August 31, 2016, cover price $230.00 | About this edition: Consumer behavior is becoming increasingly complex in the current global market.

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Product Description: The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success...read more

Paperback:

9780749477547 | Kogan Page Ltd, August 28, 2016, cover price $49.95 | About this edition: The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation.

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools."Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery―and how it can be reduced through greater knowledge, reform, and regulation.

Hardcover:

9780691168319 | Princeton Univ Pr, September 22, 2015, cover price $24.95 | About this edition: Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand.

Paperback:

9780691173023 | Reprint edition (Princeton Univ Pr, August 22, 2016), cover price $16.95
9780536603586, titled "Microbiology" | 3rd edition (Ginn Pr, December 1, 1999), cover price $41.00 | also contains Microbiology

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Product Description: Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings...read more

Paperback:

9781632460349 | Ig Pub, August 9, 2016, cover price $19.95 | About this edition: Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design.

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Product Description: It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others...read more
By Lorna Stevens (editor)

Hardcover:

9780415516495 | Routledge, September 20, 2013, cover price $160.00 | About this edition: It takes more than a baby to make a mother, and mothers make more than babies.

Paperback:

9781138206106 | Reprint edition (Routledge, August 7, 2016), cover price $54.95 | About this edition: It takes more than a baby to make a mother, and mothers make more than babies.

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Product Description: All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners...read more

Hardcover:

9781138912489 | Routledge, August 4, 2016, cover price $160.00 | About this edition: All successful marketing strategies in sport or events must take into account the complex behaviour of consumers.

Paperback:

9781138912496 | Reprint edition (Routledge, August 4, 2016), cover price $59.95 | About this edition: All successful marketing strategies in sport or events must take into account the complex behaviour of consumers.

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Product Description: Over several decades there have been major changes to the way public economists investigate behavioral responses to taxation. This includes areas such as the supply of labour, charitable giving, savings, capital gains realizations, mobility, bequests, family structure, reported income and tax evasion...read more

Hardcover:

9781784712198 | Edward Elgar Pub, July 27, 2016, cover price $470.00 | About this edition: Over several decades there have been major changes to the way public economists investigate behavioral responses to taxation.

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Product Description: Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research...read more

Paperback:

9781473608023 | Teach Yourself, August 30, 2016, cover price $9.99 | About this edition: Market Research just got easierEvery day in business we make decisions.
9781444159646 | Teach Yourself, October 31, 2012, cover price $8.99 | About this edition: The ability to research the market for a product or service is crucial for anyone who wants to advance their career.

cover image for 9781632460325
Product Description: There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed in purchasing decisions...read more

Paperback:

9781632460325 | Ig Pub, July 12, 2016, cover price $19.95 | About this edition: There are several competing brands on the store shelf.

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Product Description: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class...read more

Hardcover:

9781138839144 | Routledge, November 25, 2014, cover price $110.00 | About this edition: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world.

Paperback:

9781138839151 | Reprint edition (Routledge, July 7, 2016), cover price $45.00 | About this edition: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world.

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Product Description: The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private household itself has become replaced by market alternatives, raising at the same time the demand for consumer goods...read more

Hardcover:

9781848935952 | Routledge, July 1, 2016, cover price $150.00 | About this edition: The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development.

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Product Description: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited...read more

Hardcover:

9781522502821 | Business Science Reference, June 30, 2016, cover price $235.00 | About this edition: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service.

cover image for 9781471100048
Product Description: Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions...read more

Hardcover:

9781471100048 | Gardners Books, June 30, 2016, cover price $20.20 | About this edition: Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix.
9780307958242 | Alfred a Knopf Inc, May 10, 2016, cover price $26.95 | About this edition: Why do we get so embarrassed when a colleague wears the same shirt?

CD/Spoken Word:

9780399567667 | Unabridged edition (Random House, May 10, 2016), cover price $40.00 | About this edition: Why do we get so embarrassed when a colleague wears the same shirt?

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