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The Silent Intelligence
Companies like Facebook and Twitter have redefined social interaction. But what if âmachinesâ like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using âsocial machinesâ to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.
- Explains how smart phones and tablets enable Social Machines
- Describes how digital technology is being âbaked inâ to the most unlikely new productsâeven wheelchairs.
- Articulates how the âInternet of Thingsâ is becoming socialâand why thatâs the foundation for powerful new business models
In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
About: Companies like Facebook and Twitter have redefined social interaction.
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