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By
Harry Mills
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Amacom Books
Publication date
April 11, 2000
Pages
300
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780814470633
ISBN-10
0814470637
Dimensions
1 by 6.50 by 9.25 in.
Weight
1.15 lbs.
Availability§
Out of Print
Original list price
$17.95
§As reported by publisher
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: "There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders - advertisers, salespeople, politicians, spin doctors - depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes". Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: how the master persuaders - the Churchills, Lincolns, and Roosevelts - create powerful, memorable messages that convince people of their arguments' logic and rightness; and how successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes".
Editions
Paperback
The price comparison is for this edition
from Amacom Books (April 11, 2000)
9780814470633 | details & prices | 300 pages | 6.50 × 9.25 × 1.00 in. | 1.15 lbs | List price $17.95
About: "There's really nothing mysterious about getting people to change their minds.
About: "There's really nothing mysterious about getting people to change their minds.
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