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Strategic Market Management
By
Antony Paulraj (editor),
David A. Aaker,
Ole Stegmann Mikkelsen (editor) and
Jan Stentoft (editor)
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Jump down to see edition details for Strategic Market Management: Paperback
Jump down to see edition details for Doing Business in India: Selected Themes to Consider: Paperback
Jump down to see edition details for Doing Business in India: Selected Themes to Consider: Paperback
Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
July 1, 1998
Pages
330
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780471177432
ISBN-10
0471177431
Dimensions
0.75 by 6.25 by 9.25 in.
Weight
1.05 lbs.
Availability§
Out of Print
Original list price
$68.20
§As reported by publisher
Amazon.com says people who bought this book also bought:
Health Economics | Developing Business Strategies | Managing Across Cultures | Big Data, Big Analytics | Financial Intelligence | Key Strategy Tools | Accounting Demystified | Balancing Agility and Discipline | Software Metrics
Health Economics | Developing Business Strategies | Managing Across Cultures | Big Data, Big Analytics | Financial Intelligence | Key Strategy Tools | Accounting Demystified | Balancing Agility and Discipline | Software Metrics
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts
Editions
Editions for the work Strategic Market Management
Paperback
10th edition from John Wiley & Sons Inc (October 21, 2013)
9781118582862 | details & prices | 326 pages | 7.50 × 9.25 × 0.50 in. | 1.06 lbs | List price $163.30
9 edition from John Wiley & Sons Inc (December 30, 2009)
9780470317242 | details & prices | 341 pages | 6.00 × 8.75 × 0.50 in. | 0.85 lbs | List price $154.80
8 edition from John Wiley & Sons Inc (March 30, 2007)
9789990193947 | details & prices | List price $0.02
8 edition from John Wiley & Sons Inc (March 9, 2007)
9780470056233 | details & prices | 322 pages | 7.25 × 9.00 × 0.50 in. | 0.78 lbs | List price $137.75
7 edition from Academic Internet Pub Inc (October 30, 2006)
9781428807006 | details & prices | 249 pages | 8.00 × 10.75 × 0.75 in. | 1.30 lbs | List price $31.95
6 edition from Academic Internet Pub Inc (October 30, 2006)
9781428806313 | details & prices | 245 pages | 8.25 × 11.00 × 0.75 in. | 1.25 lbs | List price $31.95
7 edition from John Wiley & Sons Inc (June 10, 2005)
9780471725541 | details & prices | List price $34.95
About: The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience.
About: The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience.
from John Wiley & Sons Inc (March 26, 2004)
9780471484264 | details & prices | 352 pages | 6.25 × 9.00 × 0.75 in. | 0.96 lbs | List price $106.50
from John Wiley & Sons Inc (July 1, 2001)
9780471415725 | details & prices | 338 pages | 5.75 × 9.25 × 0.50 in. | 0.95 lbs | List price $68.20
The price comparison is for this edition
With Ole Stegmann Mikkelsen (other contributor), Antony Paulraj (other contributor), Jan Stentoft (other contributor) |
from John Wiley & Sons Inc (July 1, 1998)
9780471177432 | details & prices | 330 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $68.20
This edition also contains Doing Business in India: Selected Themes to Consider
About: The Art of Developing, Evaluating, and Implementing Successful Strategies!
This edition also contains Doing Business in India: Selected Themes to Consider
About: The Art of Developing, Evaluating, and Implementing Successful Strategies!
4 sub edition from John Wiley & Sons Inc (January 1, 1995)
9780471309567 | details & prices | 6.00 × 8.75 × 0.50 in. | 1.20 lbs | List price $49.70
Editions for the work Doing Business in India: Selected Themes to Consider
Paperback
With Ole Stegmann Mikkelsen (other contributor), Jan Stentoft (other contributor) |
from Univ Pr of Southern Denmark (December 23, 2014)
9788791070884 | details & prices | 164 pages | 6.50 × 9.50 × 0.50 in. | 0.80 lbs | List price $18.00
The price comparison is for this edition
With Ole Stegmann Mikkelsen (other contributor), David A. Aaker, Jan Stentoft (other contributor) |
from John Wiley & Sons Inc (July 1, 1998); titled "Strategic Market Management"
9780471177432 | details & prices | 330 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $68.20
This edition also contains Strategic Market Management
About: The Art of Developing, Evaluating, and Implementing Successful Strategies!
This edition also contains Strategic Market Management
About: The Art of Developing, Evaluating, and Implementing Successful Strategies!
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