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The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows: * How to conduct a structured external and internal analysis of a business with confidence * How to develop sustainable competitive advantages by developing assets, competencies, and synergies * How to make strategic investment decisions to generate growth * How to organize to support strategies * How to compete strategically in hostile, growth and global contexts
Paperback:
9788791070884 | Univ Pr of Southern Denmark, December 23, 2014, cover price $18.00
9780471177432, titled "Strategic Market Management" | John Wiley & Sons Inc, July 1, 1998, cover price $68.20 | also contains Strategic Market Management | About this edition: The Art of Developing, Evaluating, and Implementing Successful Strategies!
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