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By
Michael Levy and
Dhruv Grewal
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Bibliographic Detail
Publisher
Irwin Professional Pub
Publication date
February 6, 2009
Pages
683
Binding
Hardcover
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780073380957
ISBN-10
0073380954
Dimensions
0.75 by 8.50 by 10.75 in.
Weight
4.65 lbs.
Availability§
Out of Print
Original list price
$195.65
§As reported by publisher
Amazon.com says people who bought this book also bought:
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Summaries and Reviews
Amazon.com description: Product Description: It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word âmarketingâ itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.
Editions
Hardcover
5 psc edition from McGraw-Hill (February 6, 2015)
9780077729028 | details & prices | 679 pages | 8.50 × 10.75 × 1.00 in. | 3.43 lbs | List price $248.15
This edition also contains Marketing
This edition also contains Marketing
4 psc edition from McGraw-Hill (May 20, 2013)
4 pck har/ edition from Irwin Professional Pub (January 29, 2013)
9780077801953 | details & prices | 648 pages | 8.75 × 11.00 × 1.25 in. | 4.05 lbs | List price $285.10
4th edition from Irwin Professional Pub (January 3, 2013)
9780078029004 | details & prices | 648 pages | 8.50 × 11.00 × 1.25 in. | 4.00 lbs | List price $260.95
This edition also contains Marketing
This edition also contains Marketing
3 pck har/ edition from Irwin Professional Pub (May 3, 2011)
9780077499846 | details & prices | 673 pages | 8.50 × 10.50 × 1.25 in. | 3.80 lbs | List price $250.65
3 edition from Irwin Professional Pub (January 4, 2011)
9780078028830 | details & prices | 673 pages | 9.00 × 11.50 × 1.25 in. | 3.75 lbs | List price $226.85
This edition also contains Marketing
This edition also contains Marketing
2 pck har/ edition from Irwin Professional Pub (July 16, 2009)
9780077387877 | details & prices | 683 pages | 9.00 × 11.25 × 1.25 in. | 3.65 lbs | List price $150.20
The price comparison is for this edition
2 edition from Irwin Professional Pub (February 6, 2009)
9780073380957 | details & prices | 683 pages | 8.50 × 10.75 × 0.75 in. | 4.65 lbs | List price $195.65
About: It is clear that marketing has changed significantly in the past few decades.
About: It is clear that marketing has changed significantly in the past few decades.
Paperback
9781259304934 | details & prices | 679 pages | 8.25 × 10.50 × 0.75 in. | 2.85 lbs | List price $186.40
This edition also contains Marketing
This edition also contains Marketing
4 unbnd edition from Irwin Professional Pub (January 16, 2013)
9780077561093 | details & prices | 648 pages | 8.50 × 11.00 × 1.25 in. | 3.40 lbs | List price $239.30
This edition also contains Marketing
About: This full featured text is provided as an option to the price sensitive student.
This edition also contains Marketing
About: This full featured text is provided as an option to the price sensitive student.
3 unbnd edition from Irwin Professional Pub (January 7, 2011)
9780077451004 | details & prices | 673 pages | 8.25 × 10.50 × 1.00 in. | 3.10 lbs | List price $161.90
This edition also contains Marketing
About: Grewal/Levy was designed for todayâs changing student population.
This edition also contains Marketing
About: Grewal/Levy was designed for todayâs changing student population.
2 pap/psc edition from Irwin Professional Pub (January 4, 2010); titled "Marketing: Marketing"
9780077386436 | details & prices | 422 pages | 8.50 × 10.50 × 0.75 in. | 2.55 lbs | List price $83.80
2 unbnd edition from Irwin Professional Pub (July 9, 2009)
9780077342340 | details & prices | 683 pages | 8.50 × 10.75 × 1.00 in. | 3.25 lbs | List price $101.55
This edition also contains Marketing
This edition also contains Marketing
Pap/psc edition from Irwin Professional Pub (January 7, 2008); titled "Marketing: Marketing W/Review Cards & Olc Access Card"
9780077240806 | details & prices | 335 pages | 8.75 × 10.75 × 0.75 in. | 2.20 lbs | List price $73.15
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