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Dhruv Grewal has written 11 work(s)
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It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word âmarketingâ itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.
Hardcover:
9780077729028 | 5th edition (Irwin Professional Pub, January 26, 2015), cover price $248.15 | also contains Marketing
9780078097676 | 4 psc edition (McGraw-Hill, May 20, 2013), cover price $115.00 | also contains Marketing
9780077801953 | 4 pck har/ edition (Irwin Professional Pub, January 29, 2013), cover price $285.10
9780078029004 | 4th edition (Irwin Professional Pub, January 3, 2013), cover price $260.95 | also contains Marketing
9780077499846 | 3 pck har/ edition (Irwin Professional Pub, May 3, 2011), cover price $250.65
4 other edition(s) in this binding (see all)
Paperback:
9780077561093 | 4 unbnd edition (Irwin Professional Pub, January 16, 2013), cover price $239.30 | also contains Marketing | About this edition: This full featured text is provided as an option to the price sensitive student.
9780077451004 | 3 unbnd edition (Irwin Professional Pub, January 7, 2011), cover price $161.90 | also contains Marketing | About this edition: Grewal/Levy was designed for todayâs changing student population.
9780077386436, titled "Marketing: Marketing" | 2 pap/psc edition (Irwin Professional Pub, January 4, 2010), cover price $83.80
9780077342340 | 2 unbnd edition (Irwin Professional Pub, July 9, 2009), cover price $101.55 | also contains Marketing
9780077240806, titled "Marketing: Marketing W/Review Cards & Olc Access Card" | Pap/psc edition (Irwin Professional Pub, January 7, 2008), cover price $73.15
1 other edition(s) in this binding (see all)
Product Description: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others...read more
Hardcover:
9783319131580 | Springer Verlag, March 16, 2015, cover price $229.00 | About this edition: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida.
Hardcover:
9781784410018, titled "Shopper Marketing and the Role of In-Store Marketing: The Role of In-Store Marketing" | Emerald Group Pub Ltd, August 6, 2014, cover price $120.99
Hardcover:
9781259192326 | 9 psc edition (McGraw-Hill, November 8, 2013), cover price $115.00
Product Description: The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world...read more
Hardcover:
9781259167546 | 9 har/psc edition (Irwin Professional Pub, May 28, 2013), cover price $316.20 | About this edition: The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry.
Hardcover:
9780077713294 | 4 lslf/psc edition (Irwin Professional Pub, September 7, 2012), cover price $307.10 | About this edition: This full featured text is provided as an option to the price sensitive student.
9780077713287 | 4 har/psc edition (Irwin Professional Pub, September 7, 2012), cover price $302.65 | About this edition: Grewal/Levy was designed for todayâs changing student population.
Product Description: Grewal/Levy was designed for todayâs changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter...read more
Hardcover:
9780077713270 | 4 har/psc edition (Irwin Professional Pub, September 7, 2012), cover price $350.05 | About this edition: Grewal/Levy was designed for todayâs changing student population.
Hardcover:
9780077713317 | 4 lslf/psc edition (Irwin Professional Pub, September 7, 2012), cover price $349.70 | About this edition: This full featured text is provided as an option to the price sensitive student.
SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart- The most widely used and intelligent adaptive learning technology- SmartBook identifies what you know and don't know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.
Hardcover:
9781259184703, titled "M Marketing" | 4 psc edition (McGraw-Hill, April 1, 2014), cover price $80.00 | also contains M: Marketing
9781259139475, titled "M Marketing" | 3 psc edition (McGraw-Hill, June 20, 2013), cover price $80.00 | also contains M: Marketing | About this edition: SmartBook is the first and only adaptive reading experience.
Paperback:
9780077861025, titled "Marketing" | 4th edition (Irwin Professional Pub, February 20, 2014), cover price $108.65 | also contains M: Marketing
9780078028854, titled "Marketing: Marketing" | 3 pap/crds edition (Irwin Professional Pub, January 19, 2012), cover price $89.15 | also contains M: Marketing
9780077399016 | 2 csm pck edition (Irwin Professional Pub, June 4, 2010), cover price $124.65 | also contains M: Marketing, M: Marketing
9780073404875 | McGraw-Hill Education, February 1, 2010, cover price $67.40 | also contains M: Marketing
Hardcover:
9780077295585 | 2 psc edition (Irwin Professional Pub, June 19, 2009), cover price $15.00
Miscellaneous:
9780077218362 | Onl edition (Irwin Professional Pub, May 24, 2007), cover price $14.20
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