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Unleashing the Ideavirus: Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You
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Paperback
Book cover for 9780786887170
 
Reprint edition from Hachette Books (October 1, 2001)
9780786887170 | details & prices | 234 pages | 5.50 × 7.25 × 0.75 in. | 0.50 lbs | List price $14.99
About: Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.