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Media Management and Economics Research in a Transmedia Environment: Papers from the 2012 Broadcast Education Association Research Symposium
By Alan B. Albarran; Richard A. Gershon; Jiyoung Cha; Zhang Chunhua; German Arango-Forero
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Hardcover
Book cover for 9780415818155
 
from Taylor & Francis (May 15, 2013)
9780415818155 | details & prices | 278 pages | 6.25 × 9.00 × 1.00 in. | 1.20 lbs | List price $145.00
About: This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment.