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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts'
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Hardcover
from Addison-Wesley (November 1, 1996)
9780201877434 | details & prices | 413 pages | 6.75 × 9.75 × 1.25 in. | 1.75 lbs | List price $30.00
About: Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications sub-processes: creating value, managing efficiency and directing purpose.
About: Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications sub-processes: creating value, managing efficiency and directing purpose.