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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts'
By
Chris MacRae
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Addison-Wesley
Publication date
November 1, 1996
Pages
413
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780201877434
ISBN-10
0201877430
Dimensions
1.25 by 6.75 by 9.75 in.
Weight
1.75 lbs.
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Original list price
$30.00
§As reported by publisher
Summaries and Reviews
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Editions
Hardcover
The price comparison is for this edition
from Addison-Wesley (November 1, 1996)
9780201877434 | details & prices | 413 pages | 6.75 × 9.75 × 1.25 in. | 1.75 lbs | List price $30.00
About: Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications sub-processes: creating value, managing efficiency and directing purpose.
About: Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications sub-processes: creating value, managing efficiency and directing purpose.
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