By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to: Craft an online marketing plan, set site goals, and define your market Uncover what makes an effective online storefront and what your site must offer to encourage shoppers Use e-mail marketing effectively and spread the word via e-newsletters Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site Track site activity with Web analytics, interpret sales statistics, and determine where problems originate Take advantage of search engines where you can submit your site for free Encourage visitors to come back and find subscribers for your online newsletter Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

Product Description: Want to make good dates great? Mediocre dates more fun? Bad dates better? Let the experts at It's Just Lunch, the dating service responsible for over 2,000,000 fun first dates, tell you how. The It's Just Lunch Guide to Dating in Phoenix provides a fresh, light-hearted approach to dating-plus it includes a Zagat-style guide to over 150 of Phoenix's best places to date...read more

Product Description: This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics...read more (view table of contents, read Amazon.com's description)

Product Description: "Sustainable Architecture" is a term that groups together a number of approaches to architecture that choose materials and techniques that can be maintained for the long-term without exhausting non-renewable resources.Mainstreaming Sustainable Architecture illustrates a systems approach to design and construction in which the various components--such as passive solar techniques, earth air conditioning, vapor-permeable ceilings, and cellulose insulation--operate synergistically to achieve environmental goals...read more (view table of contents, read Amazon.com's description)

(view table of contents)

(view table of contents)

Product Description: Doing Business with the Government Using EDI A Guide for Small Businesses Jan Zimmerman "Of all the books on EDI, this guide really fulfills the needs of the small business owner. Not only is it well-written, the book is full of relevant information and tips to help you get started...read more (view table of contents, read Amazon.com's description)