Product Description: Ser emprendedor constituye una postura vital, una forma de enfrentarse al mundo que implica disfrutar con la incertidumbre y la inseguridad de que sucedera manana. No existen ideas brillantes que, por si solas, den lugar a negocios redondos: lo esencial es como un concepto se pone en practica...read more

Product Description: Heintz provides solid coverage of the accounting skills and concepts that students need to learn. With an emphasis on the careful development of topics, Heintz is a book that provides basic bookkeeping and accounting skills that students can take with them into the job market. (view table of contents, read Amazon.com's description)

Product Description: A traves de un nuevo modelo de gestion de la innovacion en la empresa, conocido como el modelo ABCDEF, los autores ponen sobre el papel anos de experiencia en temas de innovacion, marketing y gestion empresarial para la empresa actual...read more

Product Description: A truth-sayer'¬?s guide to assessing one'¬?s entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind.Most entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required in the decision to launch a business...read more

The Time Seller, the second book of business fiction from Fernando Trías de Bes—author of the international acclaimed bestseller Good Luck—is not your standard business model book nor a “get with the program” corporate drone story. It breaks the mold and offers a funny (and perhaps existential) meditation on time, work, meaning, and the true costs of “selling out” to the system. Trías de Bes has written an acerbic commentary that seeks to awaken those bound to a routine that has become the source of alienation.

Sixty-eight ultra short stories, each two pages or less--sometimes only two sentences--put a distinctive spin on ordinary circumstances to bring out their absurdity.

Product Description: Érase una vez un tipo corriente que vivía en un sitio aleatorio, en un pisito común, con una hipoteca de por vida. Nada fuera de lo normal. Salvo por una afición de juventud, quizás una obsesión: el estudio del sistema reproductivo de las hormigas de cabeza roja, afición ésta a la que no se podía dedicar por falta de tiempo y que con el paso de los años resultaría ser...read more

Presents an allegory of two knights seeking to find magic four-leaf clovers in an enchanted forest to explain the meaning of 'good luck,' and how to make one's own fortune and success.

A positive, inspiring book presents a fable through which the keys to good luck and prosperity--in life as well as in business--are revealed.

Stating that marketing techniques introduced decades ago work effectively to the point that they will result in unprofitable market segments, a guide to vertical segmentation outlines a model for generating new marketing ideas and opportunities. (view table of contents)