Product Description: In a newly revised fourth edition, this invaluable resource takes an in-depth look into the new American dream—running one’s own e-business from home. Starting with a guide to defining what is most important—time with family, a flexible schedule, financial freedom, and risk levels—this study moves into an investigation of how online business works, followed by profiles of 101 proven ideas guaranteed to fuel entrepreneurial thinking...read more

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Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.

Product Description: Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks...read more

Product Description: This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing...read more

Product Description: Going for Gold! Covers the spectrum from A to Z – from getting started to putting a customized Web marketing strategy in place. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business...read more (view table of contents, read Amazon.com's description)

Product Description: Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business's existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking, electronic payment only, online catalog and electronic payment, and a fully integrated e-business) and choose the business model that is right for them...read more (view table of contents, read Amazon.com's description)

Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.

Product Description: Written specifically for the employees and owners of inns, hotels, campgrounds, theme parks, adventure tours, and outfitters, this guide will show how to attract more visitors to their Web sites and ultimately to their businesses...read more (view table of contents, read Amazon.com's description)