search for books and compare prices
K. Scott Swan has written 2 work(s)
Search for other authors with the same name
displaying 1 to 2 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
Design Thinking: New Product Development Essentials from the Pdma
cover image for 9781118971802
By Abbie Griffin (editor), Michael G. Luchs (editor) and K. Scott Swan (editor)
See complete details on each edition (1 edition listed)

Hardcover:

9781118971802 | Blackwell Pub, November 2, 2015, cover price $55.00

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
cover image for 9781781900161
Product Description: Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest...read more
By K. Scott Swan (editor) and Shaoming Zou (editor)
See complete details on each edition (1 edition listed)

Hardcover:

9781781900161, titled "Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing: Creative Research on Branding, Product Design/innovation, and Strategic Thought/Social Entrepreneurship" | Emerald Group Pub Ltd, September 4, 2012, cover price $141.99 | About this edition: Interdisciplinary approaches are critical to solve the interesting problems of the day.

displaying 1 to 2 | at end