Product Description: Performing a political identity usually involves more than just casting a vote. For Left-wingers in Turkey, Greece and Cyprus – countries that emerged as the only non-socialist constituents of South-eastern Europe after WWII – political preference meant immersion to distinct ways of life, to ‘cultures’: in times of dictatorship or persecution, the desire to find alternative ways to express themselves gave content to these cultures...read more

Consumption and Gender in Southern Europe since the Long 1960s offers an in-depth analysis of the relationship between gender and contemporary consumer cultures in post-authoritarian Southern European societies.The book sees a diverse group of international scholars from across the social sciences draw on 14 original case studies to explore the social and cultural changes that have taken place in Spain, Portugal and Greece since the 1960s. This is the first scholarly attempt to look at the countries' similar political and socioeconomic experiences in the shift from authoritarianism to democracy through the intersecting topics of gender and consumer culture. This comparative analysis is a timely contribution to the field, providing much needed reflection on the social origins of the contemporary economic crisis that Spain, Portugal and Greece have simultaneously experienced. Bringing together past and present, the volume elaborates on the interplay between the current crisis and the memory of everyday life activities, with a focus on gender and consumer practices.Consumption and Gender in Southern Europe since the Long 1960s firmly places the Southern European region in a wider European and transatlantic context. Among the key issues that are critically discussed are 'Americanization', the 'cultural revolution of the Long 1960s' and representations of the 'Model Mrs Consumer' in the three societies.This is an important text for anyone interested in the modern history of Southern Europe or the history of gender and consumer culture in modern Europe more generally.

Product Description: During the 1970s, left-wing youth militancy in Greece intensified, especially after the collapse of the military dictatorship in 1974. This is the first study of the impact of that political activism on the leisure pursuits and sexual behavior of Greek youth, analyzing the cultural politics of left-wing organizations alongside the actual practices of their members...read more