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Product Description: The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run...read more
Hardcover:
9781137347435 | Palgrave Macmillan, March 19, 2014, cover price $50.00 | About this edition: The sales team can often make or break the success of new brands or products.
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