Product Description: In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business...read more

Product Description: Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices...read more

Product Description: Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices...read more

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. It is ideal for those who wish to incorporate outside projects or readings into the principles of marketing course. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an online Internet marketing chapter, a full set of ancillaries, a slick design, and a lively writing style.

Product Description: Este libro abarca diez anos de desarrollo tecnologico, brinda a los alumnos toda la teoria y conocimientos practicos que necesitan para actualizarlos en esta importante rama de la tecnologia. El texto ofrece un enfoque unico que integra los componentes de.

Includes chapters which offers a presentation of business principles and highlight business trends in fields such as management, leadership, production, marketing and finance. This book helps students envision themselves in a business career, revealing possibilities that exist when they select business as a major.

Offers coverage, learning tools, examples, and applications that helps students to understand marketing concepts and to apply them to real-world practice.

Product Description: MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time...read more

In response to extensive market feedback, Larry Gitman and Carl McDaniel are proud to offer The Best of The Future of Business. Developed directly from Gitman and McDaniel's larger, best-selling text, this new version will appeal to instructors wanting a streamlined text combined with a proven ancillary package. With a goal of helping students understand business trends, anticipate future business conditions, and prepare for successful careers, The Best of The Future of Business showcases the dramatic changes occurring in the business environment of today and tomorrow. Key principles are illustrated by hundreds of current examples, while the latest concepts and theories are covered in detail with numerous illustrations. Regardless of how you teach, The Best of The Future of Business offers an extensive system of teaching and learning resources designed to ease course preparation and drive student interactivity.