Product Description: Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings. (view table of contents, read Amazon.com's description)

Product Description: In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in two live PBS telecasts moderated by Jim Lehrer where they questioned Vice President Al Gore and four contenders for the Republican presidential nomination...read more (view table of contents, read Amazon.com's description)

Product Description: This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim...read more