“To practice is to declare, I can be better. There are many full-stop moments in Practice Perfec—ideas so interesting that you can’t help but pause for a second and consider them.” —From the foreword by Dan Heath, coauthor of Made to Stick and SwitchWe love competition, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, but if we really wanted to see greatness we’d spend our time watching, obsessing on, and maybe even cheering the practice sessions instead. Practice Perfect puts the art of practice front and center. It shows that anyone, in any field, can come to appreciate that practice, not games, makes champions.In Practice Perfect, the authors engage the dream of better. Filled with illustrative examples from top-level athletes, established teachers, seasoned lawyers, and even long-time surgeons, the authors show how deliberately engineered and designed practice can revolutionize our most important activities.The “how-to” rules outlined in Practice Perfect can make us better in virtually every performance of life. The ideas are often counterintuitive, such as: don’t concentrate on your weakness, practice what you are good at. To get you started on your path to “better” the authors have included a number of specific activities that will jump-start your way to practicing perfect.

Product Description: Sanjay Matange and Dan Heath's Statistical Graphics Procedures by Example: Effective Graphs Using SAS shows the innumerable capabilities of SAS Statistical Graphics (SG) procedures. The authors begin with a general discussion of the principles of effective graphics, ODS Graphics, and the SG procedures...read more

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service.In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas 'stick.' Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the 'human scale principle,' using the 'Velcro Theory of Memory,' and creating 'curiosity gaps.' In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous 'kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

Product Description: Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.