Product Description: This volume is the product of the "Sixth Annual SEEP-Conference on Economic Ethics and Philosophy" on the theme of 'Cultural Factors in Economic Growth' held at Marienrode Monastry, Hildesheim, in April 1998. Our thanks go to our colleagues (including Avner Offner, whose paper could not be included here), the staff at the monastry, and Professor Peter Koslowski of the Forschungsinstitut fUr Philo sophie Hannover, and editor of this series, for contributing to a very enjoyable conference and, we hope, an interesting collection of essays...read more

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

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Product Description: The concept of business culture has been around for some time and it is increasingly used to explain business performance. The book brings together leading economists, sociologists and business historians who provide an introduction to the various theories of business culture and demonstrates how these can be explored to provide a better understanding of business and its social context...read more

Product Description: This volume results from the observation that small firms often experience considerable difficulty in raising funds for expansion or investment. The essays explore a variety of alternatives in which networks are substituted for market transactions...read more (view table of contents, read Amazon.com's description)