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Barack, Inc: Winning Business Lessons of the Obama Campaign
cover image for 9780137022076
Product Description: Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change...read more
By Rick Faulk and Barry Libert
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Hardcover:

9780137022076, titled "Barack, Inc.: Winning Business Lessons of the Obama Campaign" | 1 edition (Financial Times Management, January 13, 2009), cover price $19.99 | About this edition: Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from.

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