Product Description: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults...read more

Product Description: Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans...read more

Product Description: eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools...read more

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Product Description: This readable textbook takes a problem-solving approach to business information management, addressing the challenges faced by a wide group of stakeholders – not only the end-user, but also the general manager, IT manager and company director.  

Product Description: Business Information Management takes a problem-solving approach, by highlighting the issues faced by managers in identifying, capturing and systematising information in order to improve organisational performance. The book helps students to understand how to improve organisational performance by exploring these issues and examines solutions to reduce problems...read more

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Product Description: This major text assumes no prior knowledge of IS or IT and builds both business and Information systems knowledge to enable the reader to choose the right systems, to develop them and to manage them effectively. The three-part structure to the book covers: *Introduction to business information systems *Business information systems development *Business information systems management Suitable for any IS, BIS or MIS course from UG to MBA level within a Business or Computer Science Department...read more

Product Description: E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level...read more

Product Description: As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation...read more

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications.The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective, integrated e-mail campaigns* How to rapidly build a quality house list* Sourcing opt-in B2C and B2B lists* Ethical and legal constraints* Tools for managing inbound and outbound e-mail* Designing HTML and text format e-mails for maximum response* Writing engaging copy* Key issues in planning e-newsletters* Measuring and improving e-mail campaignsHighly structured and designed for maximum accessibility, the book incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success; 'E-Mail Marketing Excellence' boxes giving real-world examples of best practice and 'Campaign Checklists' to helpyou devise and check campaign plans. A vital supplement to the author's book entitled eMarketing eXcellence, this e-mail marketing handbook is relevant to all marketers - whether they specialise in e-marketing or not - as it offers an integrated campaign perspective.Dave Chaffey has written many articles and books on e-marketing and is a columnist for the What's New in Marketing E-newsletter. He has delivered E-marketing workshops for the Chartered Institute of Marketing since 1997. Dave is Managing Director of Marketing Insights Limited. The company specialises in devising e-marketing metrics programmes to support e-marketing strategy and execution. Clients include 3M, HSBC and NCH. He is also an examiner for the CIM E-Marketing award. * Offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail.* Structured and accessible approach allows for easy appreciation and application of key points.* Includes a range of views and examples of best practice for a rounded view of the pitfalls and the potential of e-mail marketing.

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