'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including:* forecasting* sourcing* supply chain management (demand management)* new product development* design management* logistics* range planning* colour prediction* market testing * e-commerce* strategyIdeal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry. Addresses the role and function of fashion marketing as opposed to marketing applied to the fashion industryThe Global focus will aid students in gaining a greater understanding of the structure and complexity of the industryA range of well respected and international contributors

(view table of contents)

(view table of contents)

Product Description: "…the management of design alliances has become necessary for business to be successful, responding to challenges of new complexity. …ever increasing specialisation pushes people in different disciplines away from each other, so that managing alliances between members of multidisciplinary teams poses a continuing challenge...read more (view table of contents, read Amazon.com's description)

(view table of contents)

Product Description: Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies...read more (view table of contents, read Amazon.com's description)