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Arthur Asa Berger has written 74 work(s)
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cover image for 9781137575265
Product Description: Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms...read more

Hardcover:

9781137575265 | Palgrave Macmillan, November 5, 2015, cover price $67.50 | About this edition: Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society.

cover image for 9781517053246
Product Description: This book has material dealing with communication theories, media criticism, humor, semiotics (applied to blonde hair), advertising, gender and consumer culture. It is written in an accessible style and has a number of drawings by the author to make it more visually appealing...read more

Paperback:

9781517053246 | Createspace Independent Pub, September 9, 2015, cover price $9.95 | About this edition: This book has material dealing with communication theories, media criticism, humor, semiotics (applied to blonde hair), advertising, gender and consumer culture.

cover image for 9781514746998
Product Description: This book offers a semiotic analysis of some important aspects of Cuban culture and then is a description of a tour of Cuba my wife and I made based on my travel journal.

Paperback:

9781514746998 | Createspace Independent Pub, June 28, 2015, cover price $5.50 | About this edition: This book offers a semiotic analysis of some important aspects of Cuban culture and then is a description of a tour of Cuba my wife and I made based on my travel journal.

cover image for 9781442241244
Product Description: The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways...read more

Hardcover:

9781442241244, titled "Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society" | 5th edition (Rowman & Littlefield Pub Inc, January 30, 2015), cover price $90.00 | About this edition: The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.
9781442206687, titled "Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society" | 4th edition (Rowman & Littlefield Pub Inc, April 16, 2011), cover price $94.00 | About this edition: Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture.
9780742554436, titled "Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society" | 3 edition (Rowman & Littlefield Pub Inc, March 1, 2007), cover price $81.00 | About this edition: Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society.
9780742527232, titled "Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society" | 2 edition (Rowman & Littlefield Pub Inc, September 1, 2003), cover price $72.00 | About this edition: Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society.
9780742500303, titled "Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society" | Rowman & Littlefield Pub Inc, August 1, 2000, cover price $74.00 | About this edition: Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society.

Paperback:

9781442241251, titled "Ads, Fads, & Consumer Culture: Advertising's Impact on American Character and Society" | 5th edition (Rowman & Littlefield Pub Inc, January 22, 2015), cover price $28.00 | About this edition: The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.
9781442206694, titled "Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society" | 4th edition (Rowman & Littlefield Pub Inc, April 16, 2011), cover price $30.00 | About this edition: Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture.
9780742554443, titled "Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society" | 3 edition (Rowman & Littlefield Pub Inc, March 1, 2007), cover price $25.95 | About this edition: Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society.
9780742527249, titled "Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society" | 2 edition (Rowman & Littlefield Pub Inc, September 1, 2003), cover price $26.95 | About this edition: Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society.

cover image for 9781611329001
Product Description: This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs...read more

Paperback:

9781611329001 | Left Coast Pr, October 15, 2014, cover price $39.95 | About this edition: This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students.

cover image for 9781412853583
Product Description: This volume presents three major social types in American society―heroes, villains, and fools―as models for American behaviour. Approaching these models primarily through language, Orrin E. Klapp explores what they may suggest about Americans as a people...read more
By Arthur Asa Berger (introduced by)

Paperback:

9781412853583, titled "Heroes, Villains, & Fools: The Changing American Character" | Transaction Pub, March 10, 2014, cover price $24.95 | About this edition: This volume presents three major social types in American society―heroes, villains, and fools―as models for American behaviour.

cover image for 9781452261355
Product Description: In the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others...read more

Hardcover:

9780761914532 | 2 sub edition (Sage Pubns, May 1, 1998), cover price $74.95 | About this edition: Book by Berger, Arthur Asa
9780803943612 | Rev sub edition (Sage Pubns, July 1, 1991), cover price $44.50 | About this edition: In Media Analysis Techniques, the author offers clear, concise explanations of the four basic perspectives - Marxist, psychoanalytic, semiological and sociological - that can be usefully applied to the critical analysis of texts.
9780803906136 | Sage Pubns, May 1, 1982, cover price $44.50 | About this edition: Book by Berger, Arthur A.

Paperback:

9781412987769 | 4th edition (Sage Pubns, June 29, 2011), cover price $70.00 | About this edition: In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques.
9789990045079 | 3 edition (Sage Pubns, August 1, 2004), cover price $0.02
9781412906838 | 3 edition (Sage Pubns, July 15, 2004), cover price $61.00 | About this edition: Book by Berger, Arthur Asa
9780761914549 | Sage Pubns, June 1, 1998, cover price $38.95 | About this edition: The first edition was praised for being delightful, engaging, readable, and well-organized.
9780803943629 | 2 edition (Sage Pubns, June 28, 1991), cover price $19.95
2 other edition(s) in this binding (see all)

cover image for 9781611329858
Product Description: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry...read more

Hardcover:

9781611329858 | Left Coast Pr, August 31, 2013, cover price $130.00 | About this edition: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it.

cover image for 9781483377568
Product Description: Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend...read more

Hardcover:

9780761918523 | Sage Pubns, March 21, 2000, cover price $104.00 | About this edition: Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods.

Paperback:

9781483377568 | 4th edition (Sage Pubns, November 18, 2015), cover price $76.00 | About this edition: Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research.
9781452256573 | 3 edition (Sage Pubns, April 24, 2013), cover price $81.00 | About this edition: Employing his signature style―a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable―Arthur Asa Berger updates and enhances his best-selling introductory text, Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Third Edition.
9780761918530 | Sage Pubns, March 21, 2000, cover price $63.95 | About this edition: Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods.

cover image for 9781611322347
Product Description: A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses of 18 famous tourist locations from the Taj Mahal to Red Square, and from the Eiffel Tower to Antarctica...read more

Hardcover:

9781611322347 | Left Coast Pr, November 1, 2012, cover price $130.00 | About this edition: A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations.

Paperback:

9781611322354 | Left Coast Pr, November 1, 2012, cover price $29.95 | About this edition: A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations.

cover image for 9781137301666
Product Description: Using a cultural studies approach to deal with certain classical myths and the way they inform psychoanalytic theory, historical experience, elite culture, popular culture and everyday life, this book follows the 'myth model' to show the mythic content of many elite and popular culture texts...read more

Hardcover:

9781137301666 | Palgrave Pivot, October 30, 2012, cover price $70.00 | About this edition: Using a cultural studies approach to deal with certain classical myths and the way they inform psychoanalytic theory, historical experience, elite culture, popular culture and everyday life, this book follows the 'myth model' to show the mythic content of many elite and popular culture texts.

cover image for 9781442217805
Product Description: Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and American culture. Featuring updated examples and expanded material on media theories, ideology, and new technology, the third edition helps students understand their relationship with the media they encounter daily...read more

Hardcover:

9781442217799 | 3 edition (Rowman & Littlefield Pub Inc, August 9, 2012), cover price $83.00 | About this edition: Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture.
9780742553842 | 2 edition (Rowman & Littlefield Pub Inc, September 30, 2006), cover price $92.00 | About this edition: Media and Society, Second Edition is a lively, illustrated introduction to the role that mass media_and the messages and texts they carry_play in our lives and our society.
9780742525115 | Rowman & Littlefield Pub Inc, November 1, 2003, cover price $72.00 | About this edition: Media and Society is a fun, lively introduction to the role that mass media—and the messages and texts they carry—play in our lives and our society.

Paperback:

9781442217805 | 3 edition (Rowman & Littlefield Pub Inc, August 17, 2012), cover price $37.00 | About this edition: Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and American culture.
9780742553859 | 2 edition (Rowman & Littlefield Pub Inc, September 30, 2006), cover price $32.95 | About this edition: Media and Society, Second Edition is a lively, illustrated introduction to the role that mass media—and the messages and texts they carry—play in our lives and our society.
9780742525122 | Rowman & Littlefield Pub Inc, November 1, 2003, cover price $27.95 | About this edition: Media and Society is a fun, lively introduction to the role that mass media—and the messages and texts they carry—play in our lives and our society.
9789990037203 | Rowman & Littlefield Pub Inc, November 1, 2003, cover price $0.02

cover image for 9781611320381
Product Description: This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture...read more

Hardcover:

9781611320381 | Left Coast Pr, October 31, 2011, cover price $130.00 | About this edition: This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States.

Paperback:

9781611320398 | Left Coast Pr, October 31, 2011, cover price $29.95 | About this edition: This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States.

cover image for 9781412814713
Product Description: Laughter and Liberation is based on the idea that humor is an agent of psychological liberation. Since we are able to include every kind of wit and humor under the umbrella of this thesis, it amounts to an informal, comprehensive theory of the ludicrous...read more
By Arthur Asa Berger (introduced by) and Harvey Mindess

Paperback:

9781412814713 | Transaction Pub, December 14, 2010, cover price $33.95 | About this edition: Laughter and Liberation is based on the idea that humor is an agent of psychological liberation.

cover image for 9780230103726
Product Description: In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Hardcover:

9780230103726 | Palgrave Macmillan, July 20, 2010, cover price $115.00 | About this edition: In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures.

Paperback:

9780230103733 | Palgrave Macmillan, July 20, 2010, cover price $33.00 | About this edition: In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures.

cover image for 9781412811057
Product Description: In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor that characterize each discipline...read more

Hardcover:

9781560001850 | Transaction Pub, February 1, 1995, cover price $45.95 | About this edition: In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor.

Paperback:

9781412811057 | Transaction Pub, April 1, 2010, cover price $30.95 | About this edition: In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor.

cover image for 9781598745368
Product Description: Where did you see it―that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger’s handy book of over 300 concise quotations from the vast literature in cultural theory...read more

Paperback:

9781598745368 | Left Coast Pr, March 7, 2010, cover price $24.95 | About this edition: Where did you see it―that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address?

cover image for 9781611329049
Product Description: Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects...read more

Hardcover:

9781598744101 | Left Coast Pr, June 30, 2009, cover price $84.95 | About this edition: Objects, artifacts, and other forms of material culture are studied in many different parts of the university.
9780137585090, titled "The 80X86 IBM PC & Compatible Computers: Assembly Language, Design, and Interfacing" | 2nd edition (Prentice Hall, November 1, 1997), cover price $110.00 | also contains The 80X86 IBM PC & Compatible Computers: Assembly Language, Design, and Interfacing | About this edition: Praised by experts for its clarity and topical breadth, this visually appealing, one-stop source on PCs uses an easy-to-understand, step-by-step approach to teaching the fundamentals of 80x86 assembly language programming and PC architecture.

Paperback:

9781611329049 | 2 edition (Left Coast Pr, June 30, 2014), cover price $34.95 | About this edition: Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects.
9781598744118 | Left Coast Pr, June 30, 2009, cover price $26.95 | About this edition: Objects, artifacts, and other forms of material culture are studied in many different parts of the university.

cover image for 9781412807661
Product Description: To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are professionals--anthropologists, historians, semioticians, Marxists, sociologists, and psychologists--who analyze material culture in a systematic way and attempt to elicit from it reliable information about people, societies, and cultures...read more

Hardcover:

9780887384356 | Transaction Pub, March 1, 1992, cover price $38.95 | About this edition: To be civilized involves, among other things, making, using, and buying objects.

Paperback:

9781412807661 | Transaction Pub, October 31, 2008, cover price $26.95 | About this edition: To be civilized involves, among other things, making, using, and buying objects.

cover image for 9781598741384
Product Description: Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about the process and products of academic writing...read more

Hardcover:

9781598741384 | Left Coast Pr, June 30, 2008, cover price $130.00 | About this edition: Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics.

cover image for 9781412807654
Product Description: The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up, it would reveal that most people spend an enormous amount of time with popular culture which becomes in large measure, their culture...read more

Hardcover:

9781560002260 | Transaction Pub, April 1, 1996, cover price $45.95 | About this edition: The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set.

Paperback:

9781412807654 | Transaction Pub, May 30, 2008, cover price $35.95 | About this edition: The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set.

cover image for 9781412807876
Product Description: This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and in India generally. It adapts the methodology of analyzing cultures found in Roland Barthes' semiotic portrait of Japanese culture, Empire of Signs, but adds an analysis of lifestyles as explicated in the work of social anthropologist Mary Douglas, political scientist Aaron Wildavsky, and a number of other social scientists...read more

Paperback:

9781412807876 | Transaction Pub, March 31, 2008, cover price $30.95 | About this edition: This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and in India generally.

cover image for 9780789035202
Product Description: The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons―for tourists and locals alike―in Balinese culture and society and explores the growth of this island as an “exotic” vacation destination...read more

Hardcover:

9780789035196 | Routledge, August 14, 2013, cover price $95.00 | About this edition: The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province.

Paperback:

9780789035202 | Routledge, August 14, 2013, cover price $43.95 | About this edition: The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province.

cover image for 9781598741391
Product Description: Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about the process and products of academic writing...read more

Paperback:

9781598741391, titled "The Academic Writer's Toolkit: A User's Manual" | Left Coast Pr, June 30, 2008, cover price $29.95 | About this edition: Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics.

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