Product Description: The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals...read more

Product Description: Research in Consumer Behavior presents cutting edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011...read more

Product Description: The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: * research paradigms such as grounded theory and semiotics* research contexts such as advertising and brands* data collection methods such as projectives and netnograph* data analysis methods such as metaphoric and visual analyses* presentation topics such as videography and reflexivity* applications such as ZMET applied to Broadway plays and depth interviews with executives* special issues such as multi-sited ethnography and research on sensitive topics...read more

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Product Description: This volume covers such topics as varieties in governance reform and political constraint and policy choices in the field of research in consumer behaviour.

Product Description: This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined...read more