search for books and compare prices
William F. Arens has written 12 work(s)
Search for other authors with the same name
displaying 1 to 12 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Paperback:
9780071220590 | McGraw-Hill Education, March 30, 2015, cover price $75.75
9780073380971 | 2 edition (Irwin Professional Pub, April 18, 2008), cover price $193.15
9780073136660 | Irwin Professional Pub, March 17, 2006, cover price $160.15 | About this edition: Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory.
Paperback:
9781259280603 | 2 pck pap/ edition (Irwin Professional Pub, May 22, 2014), cover price $133.15 | About this edition: M: Advertising 2e was created with studentsâ and professorsâ needs in mind.
Paperback:
9780077701512 | 14 pck unb edition (Irwin Professional Pub, December 28, 2012), cover price $215.50 | About this edition: NB: Please note that this material relates to the previous edition.
Paperback:
9780078028953 | 14 unbnd edition (Irwin Professional Pub, December 14, 2012), cover price $173.95 | About this edition: Presenting Advertising as it is actually Practiced.
Paperback:
9780077484217, titled "Advertising: Advertising" | Pck pap/ps edition (Irwin Professional Pub, April 1, 2011), cover price $127.45 | About this edition: M: Advertising 2e was created with studentsâ and professorsâ needs in mind.
Paperback:
9780078028960 | 2 edition (Irwin Professional Pub, April 9, 2014), cover price $108.65
9780078028915, titled "Advertising: Advertising" | Irwin Professional Pub, February 3, 2011, cover price $89.15
Paperback:
9780073404882 | 3 edition (Irwin Professional Pub, May 30, 2013), cover price $207.35 | About this edition: "Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory.
Paperback:
9780073530031 | 13 unbnd edition (Irwin Professional Pub, January 15, 2010), cover price $170.40
Hardcover:
9780073135694 | 10th edition (McGraw-Hill College, April 29, 2005), cover price $190.30
9780072964721 | 10th edition (Irwin Professional Pub, April 25, 2005), cover price $190.30
9780073049700 | 9 pck edition (Irwin Professional Pub, August 12, 2004), cover price $169.00
9780072952414 | 9 pck edition (McGraw-Hill College, December 30, 2003), cover price $165.80
9780072883923 | 9 pck sub edition (McGraw-Hill College, November 1, 2003), cover price $136.70
7 other edition(s) in this binding (see all)
Paperback:
9781428811652 | 9 edition (Academic Internet Pub Inc, October 30, 2006), cover price $33.95
9780071214254 | 9 edition (Irwin Professional Pub, October 1, 2003), cover price $22.01
Product Description: One of the best selling advertising texts, this book is well-known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780072451764 | 8 cdr edition (Richard d Irwin, July 27, 2001), cover price $44.75 | About this edition: One of the best selling advertising texts, this book is well-known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style.
(view table of contents)
Paperback:
9780072331134 | McGraw-Hill College, December 1, 1999, cover price $23.10
Paperback:
9780072332537 | McGraw-Hill College, December 1, 1998, cover price $96.95
displaying 1 to 12 |
at end