Amazon.com description: Product Description: This timely new book details the progress of AIDS prevention initiatives in Western Europe and addresses important issues concerning the effectiveness of various strategies to promote safer sexual practices for men engaged in sexual activity with other men. This fascinating book describes how to alert the most exposed groups rapidly, bring about behavior changes without causing panic, and how to formulate messages clearly addressed to fringe groups without stigmatizing them. Professionals will find insights into AIDS prevention programs with comparisons of prevention policies in different European countries, a discussion of how to reach adolescents or men who don't identify with the gay lifestyle, and methodologies which work best to study lifestyle, sexuality, and protective behavior among gay men. The Second Plague of Europe inspires successful strategies for AIDS prevention by documenting examples of successes and failures of prevention in Western Europe.

The Second Plague of Europe provides a valuable collection and comparison of existing issues related to AIDS prevention in Western Europe including community-based prevention agencies versus public authorities and how they relate to each other, the policies, major arguments, and campaign targets of prevention workers, the sexual practices of gay men and their behavior modification as a response to the risk of HIV transmission, evaluations of specific campaigns such as hotlines, leaflets, posters, and data on the prevalence of HIV and AIDS in male homo- and bisexuals, and the risks of stigmatizing of the target group of preventive actions by the general population, authorities, or institutions.