Amazon.com description: Product Description: Niccolo Machiavell's The Prince has been the most widely read and quoted book about politics for the past five centuries. But in the democracies of the information age, new ideas are needed to make governments prosper through the next century. Who better to write The New Prince than current political dark prince Dick Morris?

Morris contributed significantly to President Clinton's reelection in 1996 and, during the previous two decades, helped many political officials (democrats and republicans alike) gain office. Now Morris takes a hard look at our times and writes a how-to book for office-seekers, special interest groups, and anyone who cares about politics. The New Prince is the essential rule book and program guide for the next election and the new millennium.

In fifty insightful, witty, honest chapters, Morris advises candidates to adopt idealism as a strategy---not because of misguided altruism, but because it works. He tells politicians, advocacy groups, business leaders, and citizens how to promote their causes and get their jobs done effectively. His pragmatic idealism would bring about a system in which value is place on:
-message over money
-issue over image
-positives over negatives
-substance over scandal
-strategy over spin

In discussing current issues, Morris draws on the political experience of both major parties over the past three decades. He offers insights into the character and development of the most remarkable political figures of our times. He also lays out what he believes will be the political agenda for the twenty-first century: the environment, the elderly, education, economic growth, and genetic engineering.

Machiavelli wrote The Prince for the powerful prince of Florence. The New Prince is equally practical. It takes up such vital contemporary issues as:
-how to raise money and keep your virtue
-how to survive a scandal
-how to stop your staff from controlling you
-how to use paid advertising