Amazon.com description: Product Description: Objectives be your guide, energy your strength. The book aims to present the operational arrangements to initiate, manage and finalize the sale relationships with customers. Through a long journey 25 years back over the basics of the techniques of persuasion and manipulation in the sale. The time machine: 25 years ago – The method One Step Beyond • Sales techniques • The preclosing • The presentation • The objections • Closures • Techniques for listening 15 years ago – be different • Build an action plan • Celebrate the customer • The visions 10 years ago – Techniques and Psychology of sales • The art of listening • Body language • The reasons for purchase • How to overcome objections • Telemarketing